Morrison, David A. <br/><br/>
Marketing to the campus crowd :  everything you need to know to capture the $200 billion college market / 
by David A. Morrison 
 - Chicago, Ill. :  Dearborn Trade Pub.,  2004 
 - xix, 249 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 233-239) and index 
<br/><br/>A few notes -- Going back to school -- Why college marketing? ('what's all the fuss?' -- College marketing : past, present & future, or, the rise and'semi-fall' of the school monopoly -- The pre-college market -- The college market -- The post-collage market -- Gatekeepers : reaching the motherload through'big mother' -- The influencers -- Reaching the college crowd -- Seasonal marketing -- The Daewoo Motor Company : a good idea gone bad -- The co-branding strategies -- Concluding thoughts from a seasoned'insider' -- We want to hear from you! 
<br/><br/><label>ISBN: </label>0793186005 (6x9 hardcover)  RM93.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Universities and colleges--Marketing--United States