Rayport, Jeffrey F. <br/><br/>
Introduction to e-commerce / 
Jeffrey F. Rayport, Bernard J. Jaworski 
 - 2nd ed. 
 - Boston :  McGraw-Hill,  2004 
 - xxvii, 516 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0072553472 (hbk.)  RM424.30 0071232664 (pbk.)  RM68.80 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce