Dominick, Joseph R. <br/><br/>
The dynamics of mass communication :  media in the digital age / 
Joseph R. Dominick 
 - 8th ed. 
 - New York :  McGraw-Hill,  2005 
 - xxiv, 494, [18] p. :  ill. (some col.) ;  26 cm. +  2 computer laser optical discs (4 3/4 in.) 
<br/><br/> Includes index  Book is accompanied by 2 computer laser optical discs, entitled'Dynamics of mass communication, Joseph R. Dominick, 8th ed.' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/><br/>System requirements for accompanying discs: Windows--IBM PC or 100% compatible, Pentium Processor, Microsoft Windows; Macintosh--Power PC or higher processor, MAC OS 9.2 or OS with Classic 9, Internet Browser 
<br/><br/><label>ISBN: </label>0072885793 (pbk.)  RM324.54 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media