TY  - ADVS
AU  - Fagan,Paul D.
ED  - Austen Press
ED  - RMI Media Productions
TI  - New products: Phoenix Suns 
PY  - 1995///
CY  - Olathe, KS
PB  - RMI Media Productions
KW  - Marketing
KW  - Case studies
KW  - New products
KW  - Product management
N1  - Narrator: Tom Leander
N2  - Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products
ER  -