New products  Phoenix Suns /  [videorecording] : 
Title on container:  new product 
Austen Press ; produced and directed by Paul D. Fagan 
 - Olathe, KS :  RMI Media Productions,  1995 
 - 1 videocassette (VHS) (13 min.) :  sd., col. ;  1/2 in. 
 - The marketing series ;  chapter 11 .
<br/><br/>Narrator: Tom Leander. 
<br/><br/> Shows how the Phoenix Suns brings NBA star player Charles Barkley, a new product feature, to its team and how they uses this marketing gem to promote new products. 
<br/><br/><label>ISBN: </label> RM318.92 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>New products--Marketing--Case studies.<br/>Product management