TY  - ADVS
AU  - Lovering,Matthew
ED  - Video Education Australasia,
TI  - Marketing for beginners: a case-study in retail 
PY  - 2001///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Marketing
KW  - Australia
KW  - Case studies
KW  - Retail trade
N1  - Narrator: Peter Kent
N2  - Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies
ER  -