Marketing for beginners  a case-study in retail /  [videorecording] : 
writer/producer, Matthew Lovering 
 - Bendigo, Vic. :  Video Education Australasia,  2001. 
 - 1 videodisc (DVD) (23 min.) :  sd., col. ;  12 cm. +  1 video support notes 
<br/><br/>Narrator: Peter Kent 
<br/><br/> Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case-study compares retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies. 
<br/><br/><label>ISBN: </label> RM306.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Australia--Case studies.<br/>Retail trade--Australia--Case studies.