TY  - ADVS
AU  - Russell,Geoff
TI  - Marketing Sportsgirl
PY  - 1992///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Fashion merchandising
KW  - Australia
KW  - Clothing trade
KW  - Clothing and dress
KW  - Marketing
N2  - Summary: Looks at the marketing of one of Australion retailers, Sportsgirl. Through interviews, graphics and narration, it details the decision-making processes and marketing philosophy employed during a typical new season's clothing range release and promotion
ER  -