Marketing Sportsgirl  [videorecording] / 
writer, producer, narrator, Geoff Russell 
 - Bendigo, Vic. :  Video Education Australasia,  1992. 
 - 1 videodisc (35 min.) :  sd., col. ;  4 3/4 in. +  1 teachers notes. 
 - Behind the seams  no. 5. .
<br/><br/> Summary: Looks at the marketing of one of Australion retailers, Sportsgirl. Through interviews, graphics and narration, it details the decision-making processes and marketing philosophy employed during a typical new season's clothing range release and promotion 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM306.31 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Fashion merchandising--Australia<br/>Clothing trade--Australia<br/>Clothing and dress--Marketing