TY  - BOOK
AU  - Siegel,David L.
AU  - Coffey,Timothy J.
AU  - Livingston,Gregory
TI  - The great tween buying machine: capturing your share of the multi-billion-dollar tween market 
SN  - 0793185998
PY  - 2004///
CY  - Chicago
PB  - Dearborn Trade Publishing
KW  - Child consumers
KW  - Market segmentation
N1  - Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001; Includes bibliographical references (p. 207-209) and index; Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch
UR  - http://www.loc.gov/catdir/toc/ecip0412/2003026591.html
ER  -