The great tween buying machine : capturing your share of the multi-billion-dollar tween market - Siegel, David L.; Coffey, Timothy J.; Livingston, Gregory (Chicago : Dearborn Trade Publishing, 2004)
Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch
Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001
Includes bibliographical references (p. 207-209) and index
Keywords: Child consumers; Market segmentation