Siegel, David L. <br/><br/>
The great tween buying machine :  capturing your share of the multi-billion-dollar tween market / 
 Capturing your share of the multi-billion-dollar tween market 
David L. Siegel, Timothy J. Coffey, and Gregory Livingston 
 - Chicago :  Dearborn Trade Publishing,  2004 
 - xi, 225 p. :  ill. ;  23 cm. 
<br/><br/> Originally published: Ithaca, N.Y.: Paramount Marketing Pub., 2001 
<br/><br/>Includes bibliographical references (p. 207-209) and index 
<br/><br/>Part 1: Who are these tweens? -- Why bother with the tween market? -- What drives tweens? -- Tween money and influence -- Tweens' interests and activities -- Happiness is being a tween -- Education isn't what it used to be -- Tweens' favorite things: food, music, fashion, and toys -- Part 2: Marketing, advertising, and new product development -- The old media and the new media -- Advertising that works with tweens -- How to use licensing -- Finding tweens at the grass roots level -- Developing new products for tweens -- Researching and staying in touch 
<br/><br/><label>ISBN: </label>0793185998  RM80.20 0793185998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Child consumers<br/>Market segmentation