TY  - BOOK
AU  - Clark,Kevin A.
TI  - Brandscendence: three essential elements of enduring brands 
SN  - 0793183030
PY  - 2004///
CY  - Chicago, IL
PB  - Dearborn Trade Pub.
KW  - Brand name products
KW  - Management
KW  - Valuation
N1  - Includes index
UR  - http://www.loc.gov/catdir/toc/ecip0416/2004006707.html
ER  -