Clark, Kevin A. <br/><br/>
Brandscendence :  three essential elements of enduring brands / 
Kevin A. Clark 
 - Chicago, IL :  Dearborn Trade Pub.,  2004 
 - viii, 247 p. :  ill. ;  24 cm. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0793183030  RM92.46 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Management<br/>Brand name products--Valuation--Management