Tomsen, Mai-lan <br/><br/>
Reaching the interactive customer :  integrated services for the digital world / 
Mai-lan Tomsen, Ron Faith 
 - Cambridge, UK :  Cambridge University Press,  2003 
 - 166 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. [157]-158) and index 
<br/><br/><label>ISBN: </label>052181670X (pbk.)  RM134.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer services--Communication systems<br/>Interactive computer systems<br/>Internet marketing