TY  - BOOK
AU  - Du Plessis,Erik
TI  - The advertised mind: groundbreaking insights into how our brains respond to advertising 
SN  - 0749443669 (hbk.)
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Advertising
KW  - Psychological aspects
KW  - Research
KW  - Human information processing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/ecip056/2005001178.html
ER  -