Du Plessis, Erik <br/><br/>
The advertised mind :  groundbreaking insights into how our brains respond to advertising / 
Erik du Plessis 
 - London :  Kogan Page,  2005 
 - xxiv, 232 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0749443669 (hbk.)  RM181.50 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects<br/>Advertising--Research<br/>Human information processing--Research