TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0131227955
PY  - 2002///
CY  - Upper Saddle River, N. J.
PB  - Pearson Education
KW  - Consumer behavior
KW  - Decision making
N1  - References : p. 417-439
ER  -