Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
Frank R. Kardes 
 - 2nd ed. 
 - Upper Saddle River, N. J. :  Pearson Education,  2002 
 - xviii, 457 p. :  ill. ;  24 cm. 
<br/><br/>References : p. 417-439 
<br/><br/><label>ISBN: </label>0131227955  RM261.30 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Decision making