Wright, Ray,  1942- <br/><br/>
Business-to-business marketing :  a step-by-step guide / 
 B2B marketing 
Ray Wright 
 - 1st ed. 
 - Harlow, Essex, England :  Pearson Education,  2004 
 - xiv, 522 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273646478  RM225.08 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing