Marketing wireless products / 
Sarah-Jayne Gratton ... [et al.] 
 - Oxford :  Elsevier Butterworth-Heinemann,  2004 
 - xxiv, 264 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>075065936X  RM152.56 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Cellular telephone service industry<br/>Cellular telephone systems--Marketing<br/>Cellular telephones--Marketing<br/>Wineless communication systems