Erickson, Gary <br/><br/>
Raising the bar :  integrity and passion in life and business : a journey toward sustaining your business, brand, people, community, and the planet / 
 Story of Clif Bar Inc 
Gary Erickson with Lois Lorentzen 
 - 1st ed. 
 - San Francisco :  Jossey-Bass,  2004 
 - 339 p. :  ill., map ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 321-322) and index 
<br/><br/>Send them home -- Or why walk away from 60 million dollars? -- The epiphany ride -- The early years of Clif Bar -- Getting Clif back on course -- White road/red road -- A philosophy for life and business -- Tales from the road -- Lessons and a love story -- Solo climbing -- Maintaining control for the long haul -- Sustaining our living company -- Aspirations business model -- Moments of magic -- The jazz of business 
<br/><br/><label>ISBN: </label>0787973653 (alk. paper)  RM80.20 
<br/><br/><label>Subjects--Corporate Names: </label><br/>Clif Bar Inc
<br/><br/><label>Subjects--Topical Terms: </label><br/>Snack food industry--United States