Nonprofit essentials : the capital campaign - Walker, Julia (Hoboken, N.J. : John Wiley & Sons, 2005)
Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road
Includes index
Keywords: Nonprofit organizations -- Finance