Walker, Julia

Nonprofit essentials : the capital campaign / Julia Ingraham Walker - Hoboken, N.J. : John Wiley & Sons, 2005 - xiii, 177 p. ; 26 cm.

Includes index

Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road

0471684295 (pbk. : alk. paper) RM148.54


Nonprofit organizations--Finance