Nonprofit essentials : the capital campaign /
Julia Ingraham Walker
- Hoboken, N.J. : John Wiley & Sons, 2005
- xiii, 177 p. ; 26 cm.
Includes index
Before beginning your capital campaign -- Preparing for the capital campaign -- Campaign structure : timetables, gift tables, and goals -- Effective campaign leadership -- Making a compelling case -- Prospect identification, cultivation, and solicitation -- Strategies that motivate donors -- Repositioning your organization through the capital campaign rules of the road