Morgan, Adam <br/><br/>
The pirate inside :  building a challenger brand culture within yourself and your organization / 
Adam Morgan 
 - Chichester, West Sussex :  John Wiley & Sons,  2004 
 - xii, 336 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [324]-329) and index 
<br/><br/><label>ISBN: </label>0470860820 (cloth : alk. paper)  RM120.40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management<br/>Brand name products--Psychological aspects<br/>Brand name products--Planning<br/>Creative ability in business<br/>Corporate culture