Johnson, Gerry
Exploring corporate strategy /
Gerry Johnson, Kevan Scholes, Richard Whittington
- 7th ed.
- Harlow, England : Financial Times/Prentice Hall, 2005
- xxxv, 635 p. : ill. (some col.) ; 27 cm.
Includes bibliographical references and indexes
0273687395 (pbk.) 0273687344 : RM305.48
Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies