Johnson, Gerry

Exploring corporate strategy / Gerry Johnson, Kevan Scholes, Richard Whittington - 7th ed. - Harlow, England : Financial Times/Prentice Hall, 2005 - xxxv, 635 p. : ill. (some col.) ; 27 cm.

Includes bibliographical references and indexes

0273687395 (pbk.) 0273687344 : RM305.48


Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies