TY  - BOOK
AU  - Orlik,Peter B.
AU  - Orlik,Peter B.
TI  - Broadcast/cable copywriting
SN  - 0205393241
PY  - 2004///
CY  - Boston, MA
PB  - Pearson/Allyn and Bacon
KW  - Broadcasting
KW  - Authorship
KW  - Broadcast advertising
N1  - 'Previous editions were published under the title'Broadcast copywriting', 4th ed., 1990; Includes bibliographical references and index
ER  -