Orlik, Peter B. <br/><br/>
Broadcast/cable copywriting / 
Peter B. Orlik 
 - 7th ed. 
 - Boston, MA :  Pearson/Allyn and Bacon,  2004 
 - xiv, 514 p. :  ill. ;  25  cm. 
<br/><br/> 'Previous editions were published under the title'Broadcast copywriting', 4th ed., 1990 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205393241  RM324.82 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Authorship<br/>Broadcast advertising