TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Patterson,Paul G.
AU  - Walker,Rhett H.
TI  - Services marketing: an Asia-Pacific and Australian perspective 
SN  - 1741031621
PY  - 2004///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Education Australia
KW  - Service industries
KW  - Australia
KW  - Marketing
KW  - New Zealand
KW  - Asia, Southeastern
ER  -