Lovelock, Christopher H. <br/><br/>
Services marketing :  an Asia-Pacific and Australian perspective / 
Christopher Lovelock, Paul Patterson, Rhett Walker 
 - 3rd ed. 
 - Frenchs Forest, N.S.W. :  Pearson Education Australia,  2004 
 - xii, 579 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>1741031621  RM226.45 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing--Australia<br/>Service industries--Marketing--New Zealand<br/>Service industries--Marketing--Asia, Southeastern