Buzzotta, V. Ralph,  1931- <br/><br/>
Dimensional selling / 
Victor R. Buzzotta and Robert E. Lefton 
 - New York :  McGraw-Hill,  2005. 
 - vi, 250 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references (p. 238-242) and index 
<br/><br/><label>ISBN: </label>0071447334  RM80.20 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Psychological aspects<br/>Customer services--Psychological aspects<br/>Customer relations--Psychological aspects