Gilbert, David, 1947 Mar. 2-
Retail marketing management /
David Gilbert
- 2nd ed.
- Harlow : Financial Times/ Prentice Hall, 2003
- xiii, 457 p. : ill. ; 25 cm.
Previous ed.: 1999.
Includes bibliographies and index
0273655116 RM273.32
Marketing--Management
Retail trade