Secrets from the innovation room : how to create high-voltage ideas that make money, win business, and outwit the competition /
Kay Allison ; art by David Buscher
- New York : McGraw-Hill, 2005
- xvii, 165 p. : ill. ; 24 cm.
Defining the undefinable -- Enemies of ideas and innovation -- Asking questions -- Releasing potential energy -- Open the aperture -- Break the board -- Measuring the voltage
0071443754 (pbk. : alk. paper) RM60.10
Creative ability in business Organizational effectiveness Success in business