Harris, Rob, 1957-

Case studies in tourism & hospitality marketing / Case studies in tourism and hospitality marketing Tourism & hospitality marketing Rob Harris, Leo Jago, Brian King. - Frenchs Forest, NSW : Hospitality Press, 2005. - viii, 228 p. : ill. ; 25 cm.

Includes bibliographical references (p. [223]-228).

1862505020


Tourism--Marketing.--Australia
Hospitality--Marketing.--Australia
Tourism--Marketing--Australia--Case studies.
Hospitality industry--Marketing--Australia--Case studies.

G155.A75 / H39 2005

910.4/00994