TY  - BOOK
AU  - Smith,D.V.L.
AU  - Fletcher,J.H.
TI  - The art & science of interpreting market research evidence
SN  - 0470844248 (hc : alk. paper)
AV  - HF5415.2 .S558 2004
U1  - 658.8/3 22
PY  - 2004///
CY  - Chichester, West Sussex, Eng., New York
PB  - Wiley
KW  - Marketing research
KW  - Qualitative research
KW  - Statistics
N1  - Includes bibliographical references (p. [225]-228) and index
UR  - http://www.loc.gov/catdir/description/wiley042/2003067249.html
UR  - http://www.loc.gov/catdir/bios/wiley047/2003067249.html
ER  -