Smith, D. V. L. <br/><br/>
The art & science of interpreting market research evidence / 
 Art and science of interpreting market research evidence 
D.V.L. Smith and J.H. Fletcher. 
 - Chichester, West Sussex, Eng. ;  New York :  Wiley,  c2004. 
 - x, 236 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references (p. [225]-228) and index. 
<br/><br/><label>ISBN: </label>0470844248 (hc : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Qualitative research.<br/>Statistics.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S558 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/3