Hakansson, Hakan,  1947- <br/><br/>
Rethinking marketing :  developing a new understanding of markets / 
Hakan Hakansson with Debbie Harrison, Alexandra Waluszewski 
 - Chichester, West Sussex :  Wiley,  2004 
 - x, 281 p. :  ill. ;  25 cm. 
<br/><br/> 'This book is the result of the seminar that was held in May 2003 in Oslo.' 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470021470 (cloth : alk. paper)  RM245.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses