TY  - BOOK
AU  - Gaffey,Sheila
TI  - Signifying place: the semiotic realisation of place in Irish product marketing 
SN  - 0754639347 (alk. paper)
AV  - HF5415.12.I73 G34 2004
U1  - 659.19/91417 22
PY  - 2004///
CY  - Aldershot, Hants, England, Burlington, VT
PB  - Ashgate
KW  - Marketing
KW  - Ireland
KW  - Psychological aspects
KW  - Advertising
KW  - Tourism
KW  - Semiotics
N1  - Based on the author's thesis (doctoral)--National University of Ireland, Galway, 2001; Includes bibliographical references (p. [141]-151) and index
ER  -