Gaffey, Sheila.

Signifying place : the semiotic realisation of place in Irish product marketing / Sheila Gaffey. - Aldershot, Hants, England ; Burlington, VT : Ashgate, c2004. - vii, 163 p. : ill. ; 24 cm.

Based on the author's thesis (doctoral)--National University of Ireland, Galway, 2001.

Includes bibliographical references (p. [141]-151) and index.

0754639347 (alk. paper)


Marketing--Psychological aspects.--Ireland
Advertising--Psychological aspects.--Ireland
Advertising--Tourism--Psychological aspects.--Ireland
Semiotics.

HF5415.12.I73 / G34 2004

659.19/91417