Coupey, Eloise <br/><br/>
Digital business :  concepts and strategy / 
Eloise Coupey 
 - 2nd ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  2005 
 - xxiii, 433 p. :  ill. ;  24 cm. 
<br/><br/>Business and the internet -- A framework for digital business -- How does the internet affect buyer behavior? -- How does the internet affect businesses? -- Technology and the digital marketplace -- Policy and the digital marketplace -- The evolution of digital business -- Strategic planning for digital business -- Developing business intelligence with online research -- Digital content and business activity -- Digital channels and business activity -- Digital communications and business activity -- Digital business-to-business -- Focus on the future : relationship management for digital business. 
<br/><br/><label>ISBN: </label>0131400975  RM337.68 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Electronic commerce<br/>Internet