Wimmer, Roger D. <br/><br/>
Mass media research :  an introduction / 
Roger D. Wimmer, Joseph R. Dominick 
 - 8th ed. 
 - Belmont, CA :  Thomson/Wadsworth,  2006 
 - xii, 468 p. :  ill. ;  24 cm. 
 - Wadsworth series in mass communication and journalism .
<br/><br/>Includes bibliographical references and indexes 
<br/><br/><label>ISBN: </label>0534647189  RM261.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research