Eastman, Susan Tyler <br/><br/>
Broadcast/cable/web programming :  strategies and practices / 
Susan Tyler Eastman, Douglas A. Ferguson 
 - 6th ed. 
 - Belmont, CA :  Wadsworth/Thomson Learning,  2002 
 - xiv, 466 p. :  ill., map ;  25 cm. 
<br/><br/> Rev ed. of : Broadcast/cable programming, 1985 
<br/><br/>Includes bibliographical references (p. 445-450) and indexes 
<br/><br/><label>ISBN: </label>053451295X  RM352.28 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Television programs--Planning<br/>Radio programs--Planning<br/>Cable television--Planning