Collis, David J. Corporate strategy : a resource-based approach / David J. Collis, Cynthia A. Montgomery - 2nd ed. - Boston, Mass. : McGraw-Hill/Irwin, 2005 - xv, 284 p. : col. ill. ; 23 cm. Includes index ISBN: 0072312866 (alk. paper) RM227.37 Subjects--Topical Terms: Organizational effectivenessStrategic planning