TY  - BOOK
AU  - Vivian,John
TI  - The media of mass communication
SN  - 0205418481
PY  - 2004///
CY  - Boston
PB  - Pearson/Allyn & Bacon
KW  - Mass media
N1  - Book is accompanied by 1 computer laser optical disc, entitled'Allyn and Bacon CD-ROM Media of mass communication, 7th ed.' bearing the same call number and available at Bahagian Koleksi Media; Includes bibliographical references and index
ER  -