Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 7th ed. 
 - Boston :  Pearson/Allyn & Bacon,  2004 
 - xxvii, 516 p. :  ill. ;  28 cm. +  1 computer laser optical disc (4 3/4 in.) 
<br/><br/> Book is accompanied by 1 computer laser optical disc, entitled'Allyn and Bacon CD-ROM Media of mass communication, 7th ed.' bearing the same call number and available at Bahagian Koleksi Media 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0205418481  RM290.58 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media