TY  - BOOK
AU  - Miller,Jon
AU  - Muir,David
TI  - The business of brands
SN  - 0470862599 (hbk. : alk. paper)
PY  - 2004///
CY  - Chichester, England
PB  - Wiley
KW  - Brand name products
KW  - Marketing
KW  - Management
KW  - Value added
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/description/wiley042/2004053025.html
UR  - http://www.loc.gov/catdir/toc/wiley041/2004053025.html
ER  -