Miller, Jon,  1971- <br/><br/>
The business of brands / 
by Jon Miller & David Muir 
 - Chichester, England :  Wiley,  2004 
 - xvi, 270 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0470862599 (hbk. : alk. paper)  RM128.44 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products<br/>Brand name products--Marketing<br/>Brand name products--Management<br/>Value added