Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy /  J. Paul Peter, Jerry C. Olson 

 - 7th ed. 
 - New York :  McGraw-Hill,  2005 
 - xxv, 578 p. :  ill. ;  27 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/> Various multi-media instructional materials are available to supplement the text 
<br/><br/><label>ISBN: </label>0072864877 (alk. paper)  RM492.45 0071111778 (international : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing