TY  - BOOK
AU  - Tapp,Alan
TI  - Principles of direct and database marketing
SN  - 0273683551 (pbk.)
PY  - 2005///
CY  - Harlow, England
PB  - Financial Times/Prentice Hall
KW  - Direct marketing
KW  - Database marketing
N1  - Includes bibliographical references and index
UR  - http://www.loc.gov/catdir/toc/fy052/2004051223.html
ER  -