Tapp, Alan <br/><br/>
Principles of direct and database marketing / 
Alan Tapp 
 - 3rd ed. 
 - Harlow, England :  Financial Times/Prentice Hall,  2005 
 - xiv, 489 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/><label>ISBN: </label>0273683551 (pbk.)  RM245.18 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing<br/>Database marketing